Tinted Basil
Tinted Basil

Good design for the places your business shows up.

Tinted Basil makes approachable websites, brand materials, social graphics, and print for small businesses that want to look more put-together — without the cost or complexity of a big agency.

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Websites, branding, and practical creative support for small businesses.

Whether it's a first website, a logo that needs cleaning up, or the pile of small design jobs you keep putting off — Tinted Basil handles the work that makes your business look like it means business.

About the studio

A small studio, close to the work

Tinted Basil is an independent creative studio in Oak Ridge, New Jersey, helping small businesses with the design work they need — without the complexity of a large agency. You talk to the person doing the work, and the scope stays sized to your project.

The aim is simple: give your website, social graphics, business cards, and printed materials one recognizable visual style, so everything a customer sees looks like it came from the same place.

Where to start

Three easy ways to hire us

Fixed, familiar starting points for the work most small businesses ask for. Need something else? Just tell us.

Package 01

Website Refresh

A polished one-page website, or a visual and content refresh of the small-business site you already have.

  • New layout, type, and imagery
  • Clear sections and calls to action
  • Works well on phones and desktops
Start here →

Package 02 · Most popular

Brand Essentials

A logo or logo cleanup, a color and type system, matching social profile assets, and a compact brand guide.

  • Primary logo plus compact variations
  • Color palette and font choices
  • One-page guide for using it all
Start here →

Package 03

Local Presence Kit

A website-content cleanup, a Google Business Profile refresh, branded social templates, and consistent business details everywhere.

  • Google Business Profile tidy-up
  • Matching social post templates
  • Same name, hours, and info everywhere
Start here →

Capabilities

And the wider set of things we can help with

Mix and match beyond the packages above.

Small-Business Websites

Sites that load fast, read clearly, and give visitors an obvious next step — built to look right on a phone.

Small-business sites · landing pages · refreshes · responsive design · content structure · front-end build · maintenance guidance

Logos & Brand Identity

A logo that still reads at small sizes, plus the colors and type to keep everything else looking like it belongs together.

Logo concepts · wordmarks · brand marks · type selection · color systems · variations · basic brand-use guidance

Digital Design

Landing pages, booking flows, and simple web tools laid out so visitors know where they are and what to do next.

Landing pages · page & screen layouts · navigation · forms & sign-ups · email and template design

Marketing Materials

Social posts, flyers, menus, and ads that match your website and each other, so nothing looks off-brand.

Marketing graphics · social assets · presentations · digital ads · campaign graphics · illustration · branded templates

Website & Local Visibility

The search fundamentals: sound page structure, honest titles and descriptions, and a Google Business Profile that's filled in properly.

Page structure & metadata · titles & descriptions · Google Business Profile · local business info · image optimization

Print & Promotional Design

Business cards, flyers, and signage prepared as print-ready files that match everything you do online.

Business cards · brochures · flyers · posters · letterhead · folders · promotional materials · print-ready files

How we work

A straightforward process, without agency overhead

  1. Listen

    Understand your business, audience, goals, constraints, and immediate needs.

  2. Define

    Clarify the message, scope, priorities, visual direction, and deliverables.

  3. Create

    Develop the design, review concepts, and refine the chosen direction with straightforward communication.

  4. Deliver

    Hand off the finished site, brand files, digital assets, or print-ready materials in useful formats with clear guidance.

Work

A few examples of the work

Tinted Basil is a new studio, so these are self-directed concept studies rather than client projects — shown here so you can judge the work before we've built a client list.

Concept Study

One-page small-business website

A sample homepage for a local service business — hero, services, and a clear “get in touch” step, sized to read well on a phone.

Concept Study

Compact logo & brand system

One identity working across sizes and backgrounds — a primary mark, a compact badge, and a monogram for tight spaces like a profile photo.

Concept Study

Coordinated social & print set

A social post and a one-page flyer sharing the same type, color, and spacing — so a brand looks like itself on paper and on screen.

Why work with Tinted Basil

One person handles web, brand, and print — no account managers in between.

Everything a customer sees ends up matching everything else.

You email the person doing the work, start to finish.

Scope sized to a small business, not an enterprise budget.

Files handed over in formats you can actually use.

Contact

Tell us what you need

Have a website that needs attention, a business that could look more put-together, or a small project you've been putting off? Tell us what you're working on — no big commitment, just a starting point.